diff --git a/README.rst b/README.rst
index 6545a8c..b64318a 100644
--- a/README.rst
+++ b/README.rst
@@ -106,6 +106,13 @@ escape_underscores
   If set to ``False``, do not escape ``_`` to ``\_`` in text.
   Defaults to ``True``.
 
+keep_inline_images_in
+  Images are converted to their alt-text when the images are located inside
+  headlines or table cells. If some inline images should be converted to
+  markdown images instead, this option can be set to a list of parent tags
+  that should be allowed to contain inline images, for example ``['td']``.
+  Defaults to an empty list.
+
 Options may be specified as kwargs to the ``markdownify`` function, or as a
 nested ``Options`` class in ``MarkdownConverter`` subclasses.
 
diff --git a/markdownify/__init__.py b/markdownify/__init__.py
index 82262d4..8cf56eb 100644
--- a/markdownify/__init__.py
+++ b/markdownify/__init__.py
@@ -75,6 +75,7 @@ class MarkdownConverter(object):
         default_title = False
         escape_underscores = True
         heading_style = UNDERLINED
+        keep_inline_images_in = []
         newline_style = SPACES
         strip = None
         strong_em_symbol = ASTERISK
@@ -278,7 +279,8 @@ class MarkdownConverter(object):
         src = el.attrs.get('src', None) or ''
         title = el.attrs.get('title', None) or ''
         title_part = ' "%s"' % title.replace('"', r'\"') if title else ''
-        if convert_as_inline:
+        if (convert_as_inline
+                and el.parent.name not in self.options['keep_inline_images_in']):
             return alt
 
         return '![%s](%s%s)' % (alt, src, title_part)
diff --git a/tests/test_conversions.py b/tests/test_conversions.py
index 6cf39ac..018b7c1 100644
--- a/tests/test_conversions.py
+++ b/tests/test_conversions.py
@@ -133,12 +133,13 @@ def test_hn_nested_simple_tag():
 
 def test_hn_nested_img():
     image_attributes_to_markdown = [
-        ("", ""),
-        ("alt='Alt Text'", "Alt Text"),
-        ("alt='Alt Text' title='Optional title'", "Alt Text"),
+        ("", "", ""),
+        ("alt='Alt Text'", "Alt Text", ""),
+        ("alt='Alt Text' title='Optional title'", "Alt Text", " \"Optional title\""),
     ]
-    for image_attributes, markdown in image_attributes_to_markdown:
-        assert md('<h3>A <img src="/path/to/img.jpg " ' + image_attributes + '/> B</h3>') == '### A ' + markdown + ' B\n\n'
+    for image_attributes, markdown, title in image_attributes_to_markdown:
+        assert md('<h3>A <img src="/path/to/img.jpg" ' + image_attributes + '/> B</h3>') == '### A ' + markdown + ' B\n\n'
+        assert md('<h3>A <img src="/path/to/img.jpg" ' + image_attributes + '/> B</h3>', keep_inline_images_in=['h3']) == '### A ![' + markdown + '](/path/to/img.jpg' + title + ') B\n\n'
 
 
 def test_hn_atx_headings():