diff --git a/crates/ruff_cli/src/args.rs b/crates/ruff_cli/src/args.rs
index 302277050e..784f0a9236 100644
--- a/crates/ruff_cli/src/args.rs
+++ b/crates/ruff_cli/src/args.rs
@@ -41,7 +41,7 @@ pub enum Command {
         rule: Rule,
 
         /// Output format
-        #[arg(long, value_enum, default_value = "markdown")]
+        #[arg(long, value_enum, default_value = "pretty")]
         format: HelpFormat,
     },
     /// List all supported upstream linters
@@ -284,7 +284,7 @@ pub struct CheckArgs {
 pub enum HelpFormat {
     Text,
     Json,
-    Markdown,
+    Pretty,
 }
 
 #[allow(clippy::module_name_repetitions)]
diff --git a/crates/ruff_cli/src/commands/linter.rs b/crates/ruff_cli/src/commands/linter.rs
index e2439e930d..1e90bbe18d 100644
--- a/crates/ruff_cli/src/commands/linter.rs
+++ b/crates/ruff_cli/src/commands/linter.rs
@@ -64,7 +64,7 @@ pub fn linter(format: HelpFormat) -> Result<()> {
             output.push('\n');
         }
 
-        HelpFormat::Markdown => {
+        HelpFormat::Pretty => {
             output.push_str(&format!("| {:>6} | {:<27} |\n", "Prefix", "Name"));
             output.push_str(&format!("| {:>6} | {:<27} |\n", "------", "-".repeat(27)));
 
diff --git a/crates/ruff_cli/src/commands/rule.rs b/crates/ruff_cli/src/commands/rule.rs
index 388886f996..5080f49f3f 100644
--- a/crates/ruff_cli/src/commands/rule.rs
+++ b/crates/ruff_cli/src/commands/rule.rs
@@ -27,7 +27,7 @@ pub fn rule(rule: &Rule, format: HelpFormat) -> Result<()> {
     let mut output = String::new();
 
     match format {
-        HelpFormat::Text | HelpFormat::Markdown => {
+        HelpFormat::Text | HelpFormat::Pretty => {
             output.push_str(&format!("# {} ({})", rule.as_ref(), rule.code()));
             output.push('\n');
             output.push('\n');
@@ -69,7 +69,7 @@ pub fn rule(rule: &Rule, format: HelpFormat) -> Result<()> {
         HelpFormat::Json | HelpFormat::Text => {
             writeln!(stdout, "{output}")?;
         }
-        HelpFormat::Markdown => {
+        HelpFormat::Pretty => {
             let parser = Parser::new_ext(
                 &output,
                 Options::ENABLE_TASKLISTS | Options::ENABLE_STRIKETHROUGH,